Go Red for Women
To make women aware of their risk of heart disease - America 's No. 1 killer - the American Heart Association has worked with Macy's, Pfizer and Clear Channel Exhibitions to create a celebrity photos exhibit, which began a multi-city U.S. tour kicking off in late 2004.
The tour, part of the association's Go Red For Women awareness campaign, featured photos of Daryl Hannah, Mary Hart, Jane Seymour, Venus Williams, Vanna White and other celebrities.
It included a quote from each on how they maintain their heart health. Go Red For Women is the association's campaign that educates women about heart disease and stroke and encourages them to reduce their risk.
Actress and comedian Vicki Lawrence made an appearance on the first day of the exhibit in each city: Minneapolis, Kansas City, Seattle and Phoenix.
She gave media interviews in each city to raise awareness of this cause and urge women to visit the Go Red For Women exhibit.
Pfizer's Step Into Your Heart Health booth-also created by Clear Channel Exhibitions-which includes interactive tools and information on heart disease, will also be part of the tour in Minneapolis and Phoenix. Women will also have the opportunity to enroll in Go Red For Women at the exhibit. Additional activities will include yoga and fitness demonstrations, cooking demonstrations, health screenings and jump rope demonstrations that feature children from the American Heart Association's Jump Rope For Heart school-based rope-jumping program that promotes education and physical activity.
Pfizer and Macy's are the national sponsors of Go Red For Women. A virtual tour of the exhibit is accessible at www.s2mw.com/red/malltour.html.